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''BECOMING YOU IS YOUR POWER''
IDOLE POWER GLOBAL FRAGRANCE CAMPAIGN

JANUARY 2025

+167% INCREASE IN FRAGRANCE SALES VS FORECAST

6M ORGANIC VIEWS ACROSS SOCIAL PLATFORMS

8M REACH

ON TIKTOK

8M REACH

ON TIKTOK

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CLIENT: LANCÔME
AGENCY: PUBLICIS LUXE
PRODUCTION: HENRY

DIRECTOR: KING SHE
CREATIVE DIRECTORS: DAVID SOUSSAN AND MARIE-EVE SCHOETTL
ART DIRECTION: ALICE COLAGRANDE
CREATIVE CONCEPTION / COPYWRITER: PATRICIA LOPEZ
STRATEGY: GRACE PARK

CAST: OLIVIA RODRIGO

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